I help companies get the most out of Claude, build cool things with Claude Code, and spend the rest of my time running events and impact projects.
300+ people trained
15+ companies
4.5/5 from my students
Trusted by
How I can help
Two things, and they usually go hand in hand: first your team learns, then we make it work together.
In person across SpainOnline worldwideSpanish and English
Training
Your team learns Claude on their real work, not on cookie-recipe examples. For leadership, for teams, and for people who swear they're "not tech people".
“You can tell you put a lot of work into the session. It was completely tailored to our business.”
Silex Real Estate
Implementation
I sit down with each team lead, we find where the hours go, and we get it running on Claude. No 80-slide decks. If it's needed, I build the custom tool too.
“With the Claude skills and connectors you helped us set up, we've just unlocked around €200K a year in extra revenue we used to lose to stock-tracking problems.”
Head of Operations · Cocentro
Projects
Work that moves the needle, and things I build because I can't sit still.
Automation in automotiveFour companies in the group, from the workshops to the boardroom. Now Claude handles the boring bits.2026Implementation
Vision sessions with the leadership of Cocentro, Talleres Garrido, Autosur and RS Turia, then one-on-one work with each team lead to automate their processes using only Claude.
Business brokerage on autopilotAntonio advises on buying and selling small businesses. He used to build every valuation PDF by hand; now the website does it and he just decides who to call.2025Implementation
Every lead from the form used to mean manual work: build a valuation PDF, file it, send it, and forget the follow-up. I rebuilt the website and automated the whole journey.
Plan 2 ProgramWe won the Norrsken Fixathon with a platform built in under 6 hours.2026Impact
European towns have energy-transition plans, and the money to fund them exists. The problem is that their projects are small and nobody bundles them. With Lovable and Claude Code we built Plan 2 Program: it processes hundreds of plan documents from thousands of European towns, groups similar measures from many towns and turns them into programmes big enough for a bank to want to fund. Four of us (Germany, Finland, Peru and Spain) at Impact/Week Barcelona, October 2026. And we won.
avetraso.comIt started as a joke because my train was always late. It got 38,500+ visitors in 28 days and already makes some money from ads. The train is still late.2026Claude Code
More Colors for Drive FoldersMy first product built with Claude Code: a Chrome extension with payments. I can't retire on it yet, but I went from zero to one.2026Claude Code
The Climate COOBefore Claude, I automated impact companies like B Lab, Norrsken and Sweep with Make, Zapier and n8n. Lots of arrows, lots of little boxes.2024Impact
Through The Climate COO I helped B Lab Spain, Norrsken, Sweep and other impact companies automate their processes with Make, Zapier and n8n. One example: the welcome journey for new B Corps.
I started at Accenture, implementing martech for companies like El Corte Inglés and Repsol. I learned a lot about technology and realised what really drove me was climate. In 2024 I went solo to automate impact companies, and in 2026 I went all in on Claude.
Today I train teams, implement Claude, build products and lead the Claude community in Madrid. And I keep tinkering: podcasts, new tools and projects that start as a joke.
Read the full story
I started at Accenture, implementing marketing technology for companies like El Corte Inglés, Repsol and Jaguar. That's where I learned the technical side. Outside work, something else kept growing: climate. In 2022 I launched Climate Tech Distillery, and in 2023 I started running Climate Coffee in Madrid.
In 2024 I left Accenture to help impact companies with what I do best: automation. I kept adding more Claude to those workflows, and it was always what people got most excited about. In 2026 I went all in on Claude, because it covers 80% of what many teams do without making them maintain ten different tools.
Today I implement Claude in companies from every sector, train their teams, build products with Claude Code and lead the Claude community in Madrid. And I keep tinkering: podcasts, new tools and projects that start as a joke.
FIG. 1 — Me, pretending I've read all these books
2021–2024Accenture. Martech for large enterprises.
2022Climate Tech Distillery. Launch of the newsletter.
# Javi Gascón · javi.ai
> I help companies get the most out of Claude: I train their teams and implement Claude in their processes. Claude Ambassador for Madrid. In person across Spain, online worldwide.
## Services
Two things, and they usually go hand in hand: first your team learns, then we make it work together.
- **Training.** Your team learns Claude on their real work, not on cookie-recipe examples. For leadership, for teams, and for people who swear they're "not tech people".
- 4.5/5 · 150+ students at Learning Heroes
- "You can tell you put a lot of work into the session. It was completely tailored to our business." (Silex Real Estate)
- **Implementation.** I sit down with each team lead, we find where the hours go, and we get it running on Claude. No 80-slide decks. If it's needed, I build the custom tool too.
- ~€200K/year unlocked at an automotive group
- "With the Claude skills and connectors you helped us set up, we've just unlocked around €200K a year in extra revenue we used to lose to stock-tracking problems." (Head of Operations · Cocentro)
- In person across Spain · Online worldwide · Spanish and English
## Projects
- **Grupo Cocentro** (2026 · Implementation). Claude in the day-to-day of an automotive group. Four companies in the group, from the workshops to the boardroom. Now Claude handles the boring bits. Vision sessions with the leadership of Cocentro, Talleres Garrido, Autosur and RS Turia, then one-on-one work with each team lead to automate their processes using only Claude.
- ~€200K/year in revenue unlocked through stock tracking (Operations)
- Holidays for 60+ people now run themselves: it used to take over a month of work a year (After-Sales)
- Tow-truck requests to the supplier automated: several hours saved every week
- 6+ managers trained, and team members getting back up to one working day a week
- "With the Claude skills and connectors you helped us set up, we've just unlocked around €200K a year in extra revenue we used to lose to stock-tracking problems." (Head of Operations · Cocentro)
- "What we just built with Claude saves me hundreds of hours of work and headaches every year." (Head of After-Sales · Cocentro)
- "You have to come back. I want the whole team using Claude as easily as the people you've trained." (Talleres Garrido)
- "What you do with Claude is amazing. More people in the company need to see it." (CEO · Cocentro)
- Case page: https://javi.ai/en/cases/grupo-cocentro/
- **Ipsilon Solutions** (2025 · Implementation). A business-brokerage company on autopilot. Antonio advises on buying and selling small businesses. He used to build every valuation PDF by hand; now the website does it and he just decides who to call. Every lead from the form used to mean manual work: build a valuation PDF, file it, send it, and forget the follow-up. I rebuilt the website and automated the whole journey.
1. Form: A lead comes in through the website.
2. Claude writes the valuation PDF: What used to be prepared by hand.
3. Database (Supabase): Every lead and its valuation are stored.
4. Automatic email and follow-ups (Resend): The valuation is sent automatically and the follow-up never gets forgotten.
5. Paid detailed report (Stripe): Leads who want more detail buy a full report, also written by Claude.
- Investment recovered in under two months. Now Antonio just decides who to call.
- "It looks great and now runs 100% on autopilot. I made my investment back in under two months." (Antonio · founder of Ipsilon Solutions)
- Case page: https://javi.ai/en/cases/ipsilon-solutions/
- **Plan 2 Program** (2026 · Impact). We won the Norrsken Fixathon with a platform built in under 6 hours. European towns have energy-transition plans, and the money to fund them exists. The problem is that their projects are small and nobody bundles them. With Lovable and Claude Code we built Plan 2 Program: it processes hundreds of plan documents from thousands of European towns, groups similar measures from many towns and turns them into programmes big enough for a bank to want to fund. Four of us (Germany, Finland, Peru and Spain) at Impact/Week Barcelona, October 2026. And we won.
- **avetraso.com** (2026 · Claude Code). It started as a joke because my train was always late. It got 38,500+ visitors in 28 days and already makes some money from ads. The train is still late.
- avetraso.com: https://avetraso.com
- **More Colors for Drive Folders** (2026 · Claude Code). My first product built with Claude Code: a Chrome extension with payments. I can't retire on it yet, but I went from zero to one.
- morecolorsfordrivefolders.com: https://morecolorsfordrivefolders.com/
- **The Climate COO** (2024 · Impact). Before Claude, I automated impact companies like B Lab, Norrsken and Sweep with Make, Zapier and n8n. Lots of arrows, lots of little boxes. Through The Climate COO I helped B Lab Spain, Norrsken, Sweep and other impact companies automate their processes with Make, Zapier and n8n. One example: the welcome journey for new B Corps.
- theclimatecoo.com: https://theclimatecoo.com/
- **Climate Tech Distillery** (2022 · Impact). Since 2022, one climate startup a week. About 6,000 people read it voluntarily.
- Read the newsletter: https://www.climatetechdistillery.com/
- Sponsor: https://interesting-band-a68.notion.site/Sponsor-Climate-Tech-Distillery-content-1df9db977f474774974bd5cc564add45
- Sponsored by: Aether, Kaizen, Neuralwatt, Reborn, PicoStream
## Credentials
- 300+ people trained
- 15+ companies
- 4.5/5 from my students
- Claude Ambassador for Madrid
- Clients and schools: Cocentro, Talleres Garrido, Autosur, RS Turia, Silex Real Estate, Nexwell, B Lab Spain, Norrsken, Sweep, Learning Heroes, ISDI, Pollen, Elkanodata, Another Way, Universal Plastic
- "Javi is fully committed and incredibly proactive. We're delighted with him." (Learning Heroes team)
## About
I started at Accenture, implementing marketing technology for companies like El Corte Inglés, Repsol and Jaguar. That's where I learned the technical side. Outside work, something else kept growing: climate. In 2022 I launched Climate Tech Distillery, and in 2023 I started running Climate Coffee in Madrid.
In 2024 I left Accenture to help impact companies with what I do best: automation. I kept adding more Claude to those workflows, and it was always what people got most excited about. In 2026 I went all in on Claude, because it covers 80% of what many teams do without making them maintain ten different tools.
Today I implement Claude in companies from every sector, train their teams, build products with Claude Code and lead the Claude community in Madrid. And I keep tinkering: podcasts, new tools and projects that start as a joke.
- 2021–2024 · Accenture: Martech for large enterprises.
- 2022 · Climate Tech Distillery: Launch of the newsletter.
- 2023 · Climate Coffee Madrid: Monthly meetups start (September 2023).
- 2024 · The Climate COO: Automation for impact companies.
- 2026 · All in on Claude: Implementation, training and Claude Code.
- Today · Claude Ambassador Madrid
## Events and community
- **Claude Community Madrid** (https://www.linkedin.com/company/claude-community-madrid). I lead the Claude community in Madrid: meetups, workshops and Impact Labs every couple of months.
- **Climate Coffee Madrid** (https://climate.coffee). Since 2023, coffee with climate and impact people, every month. 50+ people, 40+ cities in the network.
- **Talks**. Practical AI and Claude, in Spanish or English. I promise not to read the slides.
## Contact
To get in touch with Javi: book 30 min or message him on LinkedIn.
- Book 30 min: https://calendar.app.google/eM5WzBLv7oxzLyLMA
- LinkedIn: https://www.linkedin.com/in/javier-gascon
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